Process Poster

REFLECTION

Creating this poster was difficult for me because I was just starting to learn how to use InDesign. I learned a lot but it took me awhile to get the hang of it and actually start creating a composition of my process work. Then I ran into another problem. I had so many images I wanted to put on the poster with limited space, a puzzle that will never piece together. I ended up eliminating a lot of the images. Even though I didn't get to showcase all my process work I think the number of images I ended up with were good, otherwise it would have looked really cluttered. The font that I used for the title is based on the artist I researched for this project. In his paintings he notes the different animals and species he paints in the margins with a his spidery script so I decided to incorporate that into my process poster. I wanted to keep the background very simple because most of the focus should be on the content and not the fancy backgound. There is also a gradient to bring the eyes from the top to the bottom of the poster.

CONCEPT

Walton Ford creates magnificent paintings of animals with such skill and realism that people cannot help but look at the beauty of his pieces. However the longer they look at his work the sooner they realize the corruption of the animals. There is murder, sex, rape, and violence of all sorts. The animals portray the human psyche, and with this imagery Ford establishes a political statement.

A weed with thorns was chosen as the object study. It symbolizes corruption and the thorns of the weed represents the violence in Fords work. To further express the idea of beautiful violence, the thorns are abstracted and drawn to penetrate the earth. Although there is violence in the two dimensional concept, there is a sense of enlightenment and beauty. The vines and plants sprouting from the damaged earth represents how Ford’s work opens the eyes of its viewers. It also deceits them and hides the occuring violence, much like Ford’s pieces.

The three dimensional concept brings Ford’s words and philosophies to life. Spectators will be able to enter the crevices of the broken earth and observe the structure. The dangerous jagged edges make viewers more cautious of their actions, and for a moment make them realize how fragile and precious life is.